Located near the northern "wall" of the South Dakota Badlands, Wall, South Dakota is a small American town with a huge personality. Once known as the “geographical center of nowhere,” Wall has become a hub for tourism and is often referred to as the “Window to the West,” “Gateway to the Badlands”, or the “Heart of American Tourism”.
Established as a railroad town for the Chicago/Northwestern Railroad system in 1907, Wall, South Dakota was barely more than a pit stop. By the 1930s, Wall housed a whopping 300 citizens, hospital, hardware store, “community hut” and two banks. Today, the population has nearly tripled in size to 876 residents.
Wall’s growth can be largely attributed to the building of the first road through what we know today as the Badlands National Park, located a mere 7 miles south of town, and the emergence of the town’s claim to fame, Wall Drug Store.
Reputed for its small town charm and welcoming community atmosphere, Wall, South Dakota hosts millions of travelers every summer with as many as 20,000 visitors a day during peak tourist season. The town’s population grows exponentially during the summer months with a diverse group of residents from around the world, transforming Wall from a quiet, close-knit community to a buzzing tourist hot spot.
South Dakota’s most popular tourist sites, including Mount Rushmore, Crazy Horse Monument, historic Downtown Deadwood, and the Badlands National Park, are a short commute outside the city of Wall. The surrounding area offers an array of entertainment from the Black Hills playhouse to local wineries and tasting rooms to a number of hiking and biking trails.