Plan Your Visit
Wall Drug is a must-stop for travelers visiting South Dakota attractions and the Black Hills. Since the 1930s, Wall Drug has been a fixture in the small town of Wall and, together, the town has tripled in size and Wall Drug has become a well-respected South Dakota attraction.
Today, Wall Drug is still famous for its free ice water, but is also a favorite stop for millions of tourists each year because it is a cultural and historical site while remaining a fun, relaxing break for the entire family. In the peak season, up to 20,000 visitors each day enjoy delicious food, shopping and activities.
In the city of Wall, there are seven hotels for visitors ready to spend a day or longer enjoying Wall Drug, the Badlands, and surrounding attractions. It’s recommended to plan your trip a few months in advance. Prices and availability may fluctuate around peak tourist season, which typically runs May to August.
While at Wall Drug, take a break in the 530-seat Western Art Gallery Restaurant and enjoy our famous buffalo burgers, homemade donuts, legendary hot beef sandwiches and the ever-popular 5-cent coffee. After your meal, enjoy a stroll through the Western Art Gallery Restaurant and view more than 300 original oil paintings of Western art and illustrations collected by the Hustead family over the past 50 years. The collection is the largest privately-owned Western and illustration art collections in the country.
Children will find plenty to do in Wall Drug’s backyard area[link to Backyard page]. Open during the summer months, the backyard features a Jumping Jets Water Show; a panning and mining experience; the Shooting Gallery Arcade and the Little Britches Toy Emporium; photo opportunities with the 6-foot rabbit, the mini-Mount Rushmore, the buckin’ bronc, and the life-size robot T-Rex; and, of course, the ever-popular Giant Jackalope.
While waiting for the kids, parents can kick back and enjoy a gourmet coffee from the Prairie Parlor, located in the backyard building.
Wall Drug is famous for its retail opportunities. The drug counter will have everything travelers need, from over-the-counter drugs, to batteries and phone chargers, t-shirts, and a wide variety of souvenirs. The Mall at Wall Drug features many handcrafted, regional items including Black Hills Gold jewelry, Western apparel and hats, leather boots and belts, and Native American jewelry.
Don’t forget Badlands National Park during your visit to Wall Drug. Wall is known as the gateway to the Badlands National Park and is just miles from the northern entrance – the Pinnacles Entrance - to the park. For short trips through the park, visitors won’t be disappointed on the scenic loop and enjoying the many overlooks conveniently situated along the roadsides with adequate parking. For the more adventurous, day hikes can be found in the Badlands National Park, but be sure to follow the proper procedures for hiking in the national park. Information can be found on the park website, at the Pinnacles Ranger Station at the Badlands Pinnacles Entrance on Highway 240 just south of Wall, or the Ben Reifel Visitor Center in the park.